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The Wann

TheWann formely known as the Airman in Iraq blog, since I am no longer in Iraq I decided to make this still for family and friends, with a wider stretch of thoughts for anyone else. 

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Monday, August 28, 2006

12:08 PM - Ford's new weird ad


The ad begins with ho-hum familiarity. The stock shots of the smiling family; the artfully filmed vehicle; the announcer's cheerful pitch about fuel efficiency. We're waiting for the lease/buy figures to pop up on screen when … BAM! With no warning, we find ourselves in the grip of a stern domestic drama. The music goes quiet. Dad gazes wistfully at mom, thanking her for this time with his kids. Mom looks back with wet eyes, barely able to muster a reply. The camera pulls out and we see Dad standing alone, with his sad little duffel bag, in front of what one reader termed the "Recent Divorcé Condo Complex." And we're left wondering: Why did this SUV ad turn into Kramer vs. Kramer?



At the end of this commercial I just kinda catch myself scratching my head going "huh?" You just need to watch it to understand the type of huh I areferringng to. I really don't understand the point of such a commercial. People are saying its Fords attempt with falling stocks and people looking for other cheaper/morreliablelvehiclesls, to try and be apart of the "nuclear family", the average and neAmericanan "norm" of broken homes, but even if that is the case...I still do not understand how a commercial like this will motivate someone to buy a new SUV. But I will hand it to Ford, maybe all they wanted people to do is go "huh?" and then go "Hey I remember Ford made that crazy weird commercial back when...maybe we should buy a Ford."...yeah OK!

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